Tuesday, 12 January 2010

Advertisement Ideas

Recently in lessons we have been coming up with ideas in which to promote our documentary.
such ideas included magazine or newspaper articles, posters, TV advertisements, interviews and radio adverts. considering the time deadline we have we decided from the start that we would advertise using a method that wouldn't cost us too much time but was still up to quality of standard, therefore we decided that we would focus mainly on posters and interviews for magazines or newspapers.
After deciding on these two medias we decided to split the workload so charlie would be writing the interview and i would be creating the posters, by splitting the workload we were able to use the best of our abilities to create the highest quality of work.
The posters i created were based on shocking the parent, so that when they saw the poster they would become insecure about the amount of time their child watched TV for, therefore making them to discover more about the subject.
I decided to use a monotone colour palette and the stencil font because it makes the poster more eye catching to the audience and because their is minimalist information on the poster it will cause the audience to want to research about the documentary more.


















This second poster is'nt as bold as the first poster but the image shows the violence that can be on TV that children watch to parents.
If you notice that on the bottom of each poster i have written that the documentary is on channel four and is based on dispatches.
We decided on this because dispatches are a series of documentaries dedicated to revealing the truth to their audiences and shocking them.






After discussions with our teacher we soon realised that we could not place dispatches on the posters due to copyright laws, so we decided instead to replace it with "march 2010".
The resulting posters ended like so...

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